X

X

artefact

Immersive Art History

Making art history accessible

to 175 million museum visitors

Making art history accessible to 175 million museum visitors

artefact

Immersive Art History

Features

music streaming ui

Experience on-demand

text-activation

auto-play

manual scroll

jump to topic

Full Artefact prototype

Team

Evalina Xu

What I did

UX Design

UI Design

Interaction Design

When

Feb 2025

1 week

Team

Evalina Xu

What I did

UX Design

UI Design

Interaction Design

When

Feb 2025

1 week

Walking through a museum can be an amazing experience, but it’s easy to feel like you're missing something. I interviewed museum educator Selena Carol, who leads tours at the Natural History Museum, and she shared that 90% of museum visitors don’t know much about art but wish for quick, meaningful insights to get more out of their visit. I designed Artefact, an immersive mobile app that enhances the art viewing experience for museum visitors.

Walking through a museum can be an amazing experience, but it’s easy to feel like you're missing something. I interviewed museum educator Selena Carol, who leads tours at the Natural History Museum, and she shared that 90% of museum visitors don’t know much about art but wish for quick, meaningful insights to get more out of their visit. I designed Artefact, an immersive mobile app that enhances the art viewing experience for museum visitors.

Walking through a museum can be an amazing experience, but it’s easy to feel like you're missing something. I interviewed museum educator Selena Carol, who leads tours at the Natural History Museum, and she shared that 90% of museum visitors don’t know much about art but wish for quick, meaningful insights to get more out of their visit. I designed Artefact, an immersive mobile app that enhances the art viewing experience for museum visitors.

Problem

The average adult attention span ranges from 8 to 20 minutes. With mobile interface and text-heavy content that figure is even less. While interviewing 3 individuals who have visited an art museum at least 2 times in the past year, all articulated a similar perspective:

Most resources for learning about art can feel too dense or academic, there is a need for something simpler.
opportunity

Research suggests that listening to audiobooks can generally help improve focus and attention span due to the immersive nature of narration, allowing listeners to engage with the story while doing other activities. Short, narrated tours became the focus of Artefact's design. This is the user journey I visualized.

a museum visitor's journey with artefact

Each step is as immersive as possible and conducive to multi-tasking

For the overall UI, I researched adjacent industries: Music and Reading. I was particularly inspired by Spotify and Libby, where immersion and readability are core to the experience. I found that a combination of visuals and text is the most effective way to convey dense information. I applied these learnings to the user flow.

Research inspired storyboard

Initial design sketches in context of the Artefact experience I envision

solution

Given the condensed timeline, I focused on the audio tour. This was the result.

music streaming ui

Playlist design for topics covered. Content occupies the majority of the viewport, with primary actions and a progress tracker in the footer. Iterations boosted legibility and navigation by leveraging familiar UI elements

Experience on-demand

The main page offers affordances for secondary information. The play button and journal feature are always within the user's sightline

Text-Activation improves comprehension

Text is illuminated in sync with the narration. Topic headers and body text are distinct but harmonious

Recognizing that users have different engagement styles, I made navigation flexibility paramount. I took inspiration from Spotify for the interaction design:

Auto-play

Default interaction while tracker reflects progression in real-time

Manual Scroll

Affordances to preview and advance the tour at the user's preferred pace

jump to a topic

Navigate directly to a section with one click, bypassing unnecessary scrolling

All navigation features are in-step with each other making the overall experience fluid and intuitive.
next steps

This was my take on a design sprint, where limited time and resources required me to prioritize key features in my designs. I would have liked to build out the rest of the user’s journey from scanning artwork with Augmented Reality to integrating a journaling feature where users could document their thoughts and make the experience more engaging.

Through designing Artefact, I learned the importance of accommodating different user preferences and how offering varied interactions can maximize usability. I also discovered that as interactions increase, it becomes critical to ensure they seamlessly connect to avoid confusion and maintain a cohesive experience.

Ultimately, Artefact was a rewarding challenge exploring how intentional designs can democratize learning.

© 2025 Evalina Xu

© 2025 Evalina Xu

© 2025 Evalina Xu