Problem
Most resale platforms like Depop, Poshmark, and Mercari primarily focus on individual sellers.
opportunity
We saw an opportunity to take a different approach: What if we partnered directly with brick-and-mortar thrift stores? Unlike peer-to-peer platforms, a thrift store marketplace could offer: verified inventory, consistent quality, local pickup or delivery options.
solution
We designed and launched the Thryft ecosystem, comprising a responsive web experience for buyers and a dedicated partner app for stores. Our goal was to bridge the gap between tech-savvy consumers and brick-and-mortar thrift stores by bringing local inventories online while empowering a traditionally underserved retail segment.
Initial Product Validation
Shared concept via Facebook. The positive response and specific feature suggestions helped us confirm user interest, refine our value proposition, and identify early adopters.
MVP
Live, interactive screens to test usability and validate key flows. Focused on core buyer journey: Browse, Buy, Pick-up.
I worked closely with the CTO to align the UI redesign with a new visual identity that reflects sustainability, trust, and a clutter-free browsing experience. This included updated brand colors, button styles, and layout systems that emphasized clarity and ease of use. We successfully launched the app on both iOS and Google Play platforms.
Thryft app - LIVE SCREENS
New look and improvements to legibility and information hierarchy. Integrated a new shipping feature, improving the end-to-end user journey.
Thryft Desktop - LIVE SCreen
A responsive, grid-based layout designed for easy browsing and quick access to real-time listings.
THRYFT Partner APP - LIVE SCREENS
User-friendly dashboard for efficiently managing orders, tracking inventory, and accessing real-time analytics.
What We LEARNED
Post-launch feedback surfaced barriers to scaling Thryft effectively:
Onboarding and managing inventory were labor-intensive.
Store partners expressed the need for additional training or increased headcount to manage operations effectively.
Users highlighted that discovery through social media is a critical driver of online shopping engagement.
Thryft's PIVOT
There is a growing trend of micro-sellers using social platforms and website builders like Shopify, Squarespace, and Wix are too complex and costly for small-scale sellers. Many resellers wanted something simple, fast, and affordable without unnecessary features. This insight led us to a new concept:
Shopify for Instagram Stores.
thryft as social commerce saas
Resellers can generate a storefront in one click synced to Instagram posts and customize it in minutes.
Real Stories from Our Community
See how our users are finding value in Thryft, whether shopping sustainably or managing their stores with confidence at @shopthryft.
learnings
Thryft was accepted into Y Combinator’s Winter 2021 batch. As part of the founding team, I helped design and shape the product from 0 to 1. It was an experience that demanded constant self-learning, resilience, and adaptability. I collaborated closely with developers and partners, worked through technical and operational constraints, and learned to be scrappy to rapidly test ideas, respond to feedback, and pivot when needed. Wearing many hats pushed me to develop a stronger product mindset and business acumen.
Although Thryft shut down in January 2022, the experience taught me how to design with clarity under constraint, work through ambiguity, and build for real people without losing momentum when things didn’t go as planned.